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Over the years the definition of SEO has surely changed. Years ago everyone approached it like it was a giant science project and today it is approached for the most part like a marketing effort. Unfortunately we still see individuals and companies really butchering the craft of SEO and giving it a bad name by using shotty business practices and spammy efforts to try and “market” their websites.Here are my ideas of the drastic differences among taking a less than stellar approach to growing any business and taking a high-quality marketing approach to your overall search engine optimization movement.Everyone seems to have a special approach on how to get from point A to point B; some are worth mentioning and some are just downright disrespectful to the industry. The SEO industry is very important to keep clean and some out there really give SEO people a bad image.Here are some differences between good SEO and bad SEO.Keyword ResearchGood SEOPutting together a combination of soaring search volume keywords along with long tail keyword phrases and also some low search volume keywords elegantly and strategically through your website.Bad SEOSimply going after one word keyword for each page of your website eager you will be at the top of the search results for only high search volume keywords.Writing a Meta TagGood SEOCrafting a friendly user focused meta title tag in good taste using a targeted keyword phrase that is 60 web characters or less.Bad SEOTaking your meta title tag and over stuffing it with your industry keywords thinking it will work to your advantage when it comes time to rank in the search results.Writing a Meta Tag DescriptionGood SEOKeeping your website traffic in mind so your message can be heard when a website visitor reads your meta tag description in the search results. All this while utilizing your targeted keywords for that specific page.Bad SEOTaking a spammy approach and over stuffing your meta tag descriptions with the intentions of just trying to achieve rankings and forgetting about the overall user experience.Content OptimizationGood SEOAttractively utilizing keywords and long tail phrases into your existing content so a person can actually understand it and can still make a connection with what your business is trying to say or communicate.Bad SEOHaving so many keywords jammed into your content that it is difficult to even read.Press Release Writing & DistributionGood SEOWriting something worthy of an announcement to get your surrounding community chattering about it on their websites and in their blogs and distributing the PR through a small handful of industry standard press release distribution services.Bad SEOObviously constructing a PR piece that is solely meant for search engines and not a human being.Article Writing & DistributionGood SEOPlacing yourself as an authority in your niche or area of study and writing an article that your industry can actually benefit from is the way to go.Bad SEOWriting a massive amount of articles that most likely make no sense but are SEO’d to death is not a targeted approach.Directory SubmissionGood SEOChoosing highly trafficked and respected website directories to list your business in.Bad SEOTaking a software program that promises to distribute your information into thousands of directories that are virtually useless for you to be listed in.Video MarketingGood SEOMaking an instructive or promotional viral video that offers something unique to your industry while allowing for some SEO efforts when constructing titles and descriptions so they are search engine friendly.Bad SEORecording a horribly produced video just for the sake of making a video and not really having any substance to it with the only intention being to take up a parking space in the search results.Facebook MarketingGood SEOBuilding a Facebook fan page that is inviting to your audience and your community where you can spread the message to your followers about your business in any way you feel necessary.Bad SEOAttempting to send thousands of friend requests from a personal profile that has been structured to come from a business because it is easier to send out a request that way. This will get your Facebook account shut off.Twitter MarketingGood SEOBy posting useful information for your audience and your industry into your Twitter stream that doesn’t consist of just self promotional items.Bad SEOSending out self promotional messages or affiliate links all day long without adding any substance to the conversation is not going to help anyone.Blog CommentingGood SEOGood blog commenting always ads to the overall conversation that is occurring within that blog post. Leaving behind a few good sentences that actually add value is the way to go.Bad SEOShort little messages letting someone know they have a great post is not going to add any value and it is an approach that adds absolutely no value to anything.These are some of the areas that I think need to be looked at when you are starting to market your business online. Take the right approach when you first get going because you will be happy you did. Taking a tasteful approach allows you to build your brand and also impacts the way others in your industry will view you as a business.

Search engines evaluate and rank millions of websites so that they can return relevant results to the people who use their search engines. A search engine’s main objective is to try to separate the better websites from the junk websites by applying a ranking system.Link Popularity, which refers to the number of external websites that are linking to your website, is one of the major factors that is considered when search engines determine the page rank for your website. The higher your page rank, the more free traffic you can receive from the search engines. You can literally save yourself lots of money from your advertising budget by sitting back and letting the search engines deliver your website to potential prospects. The best part about it all is that you do not have to pay a dime for it.When you create a new website, you are going to start with a disadvantage because you will naturally have low link popularity. It makes sense that websites that have existed for a longer time would have higher link popularity and search engines would prefer to send traffic to those websites because they are more popular.Link popularity seems to be a good indicator of a website’s quality because high quality websites will only choose to link with other high quality websites. Why would a high quality website jeopardize their credibility by linking with a low quality free for all link farm? They really would not, making this effective criteria for search engines to use. Linking to low quality websites decreases your credibility with the search engines and your website will appear much further down the results page and this greatly lessens the chances of people finding your website.There really is not a definitive answer regarding how many links your website needs to rank well with the search engines. Fortunately, for new websites there are some quick and effective strategies to help you increase your link popularity.One of the quickest methods would be to write a good article and submit it to an article directory. When your article is accepted, you will instantly have a link pointing back to your website. You can also join forums and be a useful participant of a forum discussion. If your website link is included in your signature for each post, you can instantly create more links back to your website.Another method to increase links to your website is to locate reciprocal link partners. Focus on quality when you are looking for linking partners, not quantity. The websites you link to should complement the content of your website and should appeal to your audience.The importance and value of link popularity should not be underestimated. Take some time to evaluate the link popularity of your website and take some simple steps to increase it. In no time you will have the search engines delivering you a steady supply of free targeted traffic too!

Teaching with technology helps to expand student learning by assistant instructional objectives. However, it can be thought-provoking to select the best technology tools while not losing sight of the goal for student learning. An expert can find creative and constructive ways to integrate technology into our class.What do we mean by technology?The term technology refers to the development of the techniques and tools we use to solve problems or achieve goals. Technology can encompass all kinds of tools from low-tech pencils, paper, a chalkboard to the use of presentation software, or high-tech tablets, online collaboration and conference tools and more. the newest technologies allow us to try things in physical and virtual classrooms that were not possible before.How can technology help students?Technology can help a student through the following ways:1. Online collaboration tools: Technology has helped the students & instructors to share document online, editing of the document in real time and project them on a screen. This gives the students a collaborative platform in which to brainstorm ideas and document their work using text and pictures.2. Presentation software: This enables the instructor to embed high-resolution photographs, diagrams, videos and sound files to augment the text and verbal lecture content.3. Tablet: Here, tablets can be linked to computers, projectors, and cloud so that students and instructors can communicate through text, drawings, and diagrams.4. Course management tools: This allows instructors to organize all the resources students’ needs for the class. the syllabus, assignments, readings, online quizzes.5. Smartphone: These are a quick and easy way to survey students during class. It is a great instant polling which can quickly access students understanding and help instructors to adjust pace and content6. Lecture capture tools: The lecture capture tools allow instructors to record lectures directly from their computer without elaborate or additional classroom equipment. The record lectures at their own pace.Advantages of technology integration in the education sphere?The teaching strategies based on educational technology can be described as ethical that facilitates the students learning and boost their capacity, productivity, and performance. technology integration inspires positive changes in teaching methods on an international level. The following list of benefit will help in resolving a final conclusion:1. Technology makes teaching easy: technology has power. It helps in the use of projectors and computer presentations to deliver any type of lesson or instruction and improve the level of comprehension within the class rather than giving theoretical explanations that students cannot understand.2. It facilitates student progress: technology has made teachers rely on platforms and tools that enable you to keep track of individual achievements.3. Education technology is good for the environment: if all schools have dedicated to being using digital textbooks, can you imagine the amount of paper and number of trees that will be saved. students can be instructed to take an online test and submit their papers and homework through email. They can be also encouraged to use readers to read through the literature assigned.4. It has made students enjoy learning: students enjoy learning through their addiction to Facebook, Instagram, dig, and other websites from a very early age. the internet can distract them from the learning process. making learning enjoyable through setting up a private Facebook group for the class and inspire constructive conversations.5. It makes distance learning more accessible: without the internet, people won’t be able to access any vital information. today distance learning is one of the most trending learning methods. Students can organize their time in a way that works for them and they can easily gain the knowledge they are interested in.